10 Ways to Promote Your Website Offline
While many businesses have spent time and money promoting their websites online through search engines and email marketing, there are still plenty of opportunities to reach your target market through the following offline methods:
1. Corporate Literature
All of your company’s business cards, letterhead, envelopes, faxes
and invoices should display your website address, as well as appropriate
email addresses.
2. Marketing Materials
Your website if often the first place potential customers look for more
information about your company, so make sure to include all of your
contact information on any brochures, newsletters, flyers or any other
marketing materials.
3. Promotional Items/Giveaways
People love to receive gifts. Promotional material offers an inexpensive
way to promote your company’s website while reinforcing your brand
through various items such as pens, coffee mugs and calendars. An added
benefit is that you are in front of your customers each time they use
one of your promotional products.
4. Company Apparel
Similar to the promotional items listed above, t-shirts, polos and hats
can all work to promote your company’s web address while serving
as a nice bonus gift for your employees and clients. Just make sure
the clothing remains tasteful and clean, so that people will be thrilled
to display your wares.
Promotional Product Companies:
5. Advertising
Advertising can be as simple as a yellow pages ad in your local phone
book or as extensive as radio and television. Each of these venues provides
an excellent opportunity to broadcast your website to your target market.
6. Signage
If you provide a service with on site signage opportunities, such as
an architect, make sure to place your website address in large letters
on your signage. This is an excellent way to have potential customers
see the type of work that you do, become interested, and then visit
your website to learn more.
7. Word of Mouth
Probably one the most underestimated types of promotion for your business
is through word of mouth. Make sure to talk about your business and
website with friends, family and customers as much as possible.
8. Articles
Authoring articles provides an excellent opportunity to demonstrate
your expertise in your field to potential customers while giving you
a free plug for your business. Include your website address in the “About
the author” text found at the end of the article.
9. Press Releases
Does your business send out press releases? If so, your website address
should be included in the “About Your Company” paragraph
that accompanies each article for potential customers as well as a resource
for the media.
10. Your Products
This type of promotion works well for product based companies that sell
tangible goods. What better way to promote your business then to include
your web address on your product?
Successfully promoting your business website should include a mix of online and offline promotions to ensure you are reaching the full potential of your target market.
---
Find out more ways to make your web site successful, Sign Up for our New Article Alerts! service to be notified when a new article or report is added to the web site.
Founder and principal of jajopa Web Design, James Palmer specializes in designing professional web sites that help companies generate more business. Some of James' clients include The Philadelphia Gas Works, Asher & Company, Ltd, and the Philadelphia Sport, Travel & Outdoor Show. Learn more about jajopa Web Design at www.jajopa.com.